Cross-platform app development companies are all set to hit the Android, Windows, and iOS phones with their interesting mobile apps. The main reason behind the sudden hike in cross-platform mobile app development companies in the USA is that these companies want to target wider audiences. At the present time, there are so many cross-platform mobile development tools that help the developers to deliver an easy and fast mobile app.

As there is always two sides of a coin, likewise cross-platform app development is also not an exception. So it has its own pros and cons.

Cross platform app development – The Pros of it

1) Faster speed –

As compare to Android apps and native iOS, the cross platform apps have faster speed. Why such kind of apps make the development process faster? The reason behind is that only one-codebase is used to run on different platforms.

2) Low development cost –

It is a smarter way to develop any mobile apps as it is very cost-effective. So, you can save your pennies by using cross platform apps development.

3) Easy and simple –

Such apps are known for their simplicity. In these apps, the tasks like upgradation of apps and fixing a bug are so easy to handle. The mobile app developers can easily make the changes in cross platforms by using the technologies like PhoneGap, Appcelerator etc.

4) Consistent design –

Cross platform apps are well navigated and are consistent in design. By using them, the developers can easily deploy a useful app for various platforms. In addition, it also helps you to synchronize between two different apps.

Cross Platform App Development

Cross platform app development – The Cons of it

1) Integration challenges –

The biggest disadvantage of using cross platform mobile apps is that it is difficult to integrate between local settings & third-party cloud. In this, HTML5 hybrid apps totally depend on callback style coding for communicating to the native plugins.

2) Less flexible –

These mobile apps are less flexible. For reading HTML5 animation and exactly showing the right GUI, general mobile phones don’t have the high-level hardware configurations. So, it is hard to support the older version operating systems.

3) Platform limitations –

For making a native mobile app more attractive, every platform has so many features and functionalities. In the cross platform mobile apps, there is no such kind of functionality and tools available. So, developers have to write a specific code each time for a specific platform.


Seeing that its advantages and disadvantages, I would suggest that customized cross platform app development is useful. There are few projects in which you can get benefits from Cordova development and few projects that are needed for a core platform to make it cost-effective. Just cling to a native app development, & not enhancing the capabilities of future mobile apps, is not a wise decision. If you need to ask something related to cross platform app development companies, then feel free to share with me.

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