{"id":5423,"date":"2020-05-01T14:26:09","date_gmt":"2020-05-01T14:26:09","guid":{"rendered":"https:\/\/semidotinfotech.com\/blog\/?p=5423"},"modified":"2023-07-25T09:49:47","modified_gmt":"2023-07-25T09:49:47","slug":"startups-go-with-android-app-development","status":"publish","type":"post","link":"https:\/\/semidotinfotech.com\/blog\/startups-go-with-android-app-development\/","title":{"rendered":"Would An Android App be a Better Solution for A Startup?"},"content":{"rendered":"\n

Introduction<\/h2>\n\n\n\n

Android\npowers about 3 of every phone, that is currently being operated in the world,\nand why not? With most low priced smartphones on offer being Android, it\ncompletely makes sense. There are multiple reasons to choose to conquer Play\nStore as your first target if you are planning a startup, and this is what we\nare going to talk about in this blog. <\/p>\n\n\n\n

Targeting\nAndroid promises a higher return on investment, and that too, much faster. This\nis all thanks to the user base Android has, even though it can\u2019t match iOS in\nterms of purchases, it can definitely be called much better in terms of reach.\nIf your business model doesn\u2019t involve offering in-app purchases or pricing\nyour app other than free, Android should already be your top choice, no\nquestions asked. But things aren\u2019t so simple after all, are they? <\/p>\n\n\n\n

Your top choice should be capturing both markets, iOS, and Android, as they are where almost every mobile user is. But for startups, getting two apps developed would be going too overboard, especially concerning funds, and Android app development services<\/strong><\/a> are known to be more feasible. Also, targeting both platforms would take much more time than targeting one, and early market entry is a very important factor in deciding the fate of startups. <\/p>\n\n\n\n

We will\ntake things slow, and try to tell you all about Android development, and finally\nwhy it could be a top choice for most startups. <\/p>\n\n\n\n

Let\u2019s begin with what goes into planning the app and how it would help you determine if Android is the platform you should target. <\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Here\u2019s a\nlist of everything that goes into planning a mobile app.<\/p>\n\n\n\n

\u2022 Validation<\/strong><\/p>\n\n\n\n

\u2022 Risk analysis<\/strong><\/p>\n\n\n\n

\u2022 Scope finalization<\/strong><\/p>\n\n\n\n

\u2022 Business strategy<\/strong><\/p>\n\n\n\n

\u2022 Target audience<\/strong><\/p>\n\n\n\n

Let\u2019s begin with how each of the above play its part in what goes into planning an app. <\/p>\n\n\n\n

1. Validation<\/h3>\n\n\n\n

Why would you want to start a business in times when there is something that solves the problem already? It\u2019s your idea and your faith in it. Validation is the process of ensuring what\u2019s in your head, would work out in real life, and users would actually in one way or the other, benefitted by it.<\/p>\n\n\n\n

After that what matters is the mobile app development cost<\/a>, the app should be feasible and give you a good return on investment. It would mostly be a numbers game early on, and you should consider Android as the first platform if you can\u2019t afford 2 apps, you can start with the other one after the cash flow starts. <\/p>\n\n\n\n

2. Risk Analysis<\/h3>\n\n\n\n

Analyzing\nrisks is a very important thing to do before planning an app, as it could make\nor break it. There are risks in everything, and so is the reason why all top\nmobile app development companies have special teams for risk management. If you\naren\u2019t planning on outsourcing, we suggest gather intellects from your\norganization, and a few developers, to analyze risks. <\/p>\n\n\n\n

Entering the Android market possess certainly lower risks compared to iOS, as Apple\u2019s strict policies could render your app useless if it doesn\u2019t fit their norms. The same could happen with Android too, but at least you could reach users for downloading your app\u2019s APK from the website if they trust you enough. Here\u2019s everything you need to know about app maintenance<\/a>, as it is going to a major part of fixing your risk management and mitigation strategy. <\/p>\n\n\n\n

3. Scope finalization<\/h3>\n\n\n\n

Scope\nfinalization involves planning everything about who your users would be, and\nthe scale of your app. How, when, where, are all decided at this point, and\nplanning the app platform comes under this too. You would be deciding the users\nthat you need to target, so you would apparently have to circle it down to\ntypes of users you want using your app. <\/p>\n\n\n\n

Also, the\nlocation you focus would be an added benefit to your business, as competing the\nglobal market would be certainly difficult. Along with it, many different\ncountries have different policies towards what kind of apps they allow in their\ncountries. Ensuring you know your targets, will help you get an edge over a lot\nof your competitors, plan the platform in that way. <\/p>\n\n\n\n

4. Business Strategy<\/h3>\n\n\n\n

This is the point which deals with revenue generation and would be highly affected by your choice of the operating system. Choosing Android would technically mean lower per-user revenue, at least according to these statistics<\/a>. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Like we said in the above point validation, it\u2019s the choice between types of users, number of users, and how much money you want to make directly by selling the app or through IAP.<\/p>\n\n\n\n

5. Target audience<\/h3>\n\n\n\n

Age, location, annual income, all come under target audience, over and above the points mentioned, they are divided by Android and iOS. You would find people with high incomes abiding by iOS, as Apple devices are considered premium, making a greater number of users prefer Android. You would think planning to sell to more people would be a better idea, but actually, revenue for IAP generated on AppStore is much higher than the Play Store.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Planning the target audience properly is the key to success in this uber-competitive market, so make sure you work hard for it. One thing that would affect your startup upon choosing one of either platform is the fact that it also cuts down the possible word of mouth publicity. But there would still be higher chances of that with Android, than with iOS, if your target audience is Android users.<\/p>\n\n\n\n

Think all the points through, to make the right choice. <\/h4>\n\n\n\n

All these\ncombined are necessary to decide what kind of app do you actually want, as\nthere are prevailing technologies like React Native, through which you can get\nNative like Cross-platform apps for both Android and iOS if you are willing to\ncompromise on performance and optimization. <\/p>\n\n\n\n

Top reasons to choose Android App development for your Startup<\/h2>\n\n\n\n

Deciding the technology while planning will give you an edge over competitors, as they often miss out on it in the beginning. But we still haven\u2019t answered why targeting Android should be a top choice for Startups.<\/p>\n\n\n\n

\"Choose<\/figure>\n\n\n\n

So, let us now begin with the top reasons to choose Android.<\/p>\n\n\n\n

\u2022 Raw power<\/strong><\/p>\n\n\n\n

\u2022 Free\/Open-Source<\/strong><\/p>\n\n\n\n

\u2022 APKs can be downloaded outside of Play Store<\/strong><\/p>\n\n\n\n

\u2022 Ease of finding Android app developers<\/strong><\/p>\n\n\n\n

\u2022 Fewer design complications<\/strong><\/p>\n\n\n\n

\u2022 The wider and larger user base<\/strong><\/p>\n\n\n\n

\u2022 Early market entry<\/strong><\/p>\n\n\n\n

\u2022 Easier and faster App approval<\/strong><\/p>\n\n\n\n

1. Raw power<\/h3>\n\n\n\n

With a\nNative Android app, you can unleash full capabilities of all those flagship\ndevices, which sports over 12gigs of RAM. Cross-platform apps and Hybrid apps\nmight promise you a good interface, but to take things to the top, Native\nremains the only option. However, it may also be a double-edged sword, as the\ndevices vary a lot, you will find those running with RAMs in megabytes. <\/p>\n\n\n\n

With\nAndroid extensive testing would be required to ensure all your users are\nsatisfied, another option would be setting limitations to who can download the\napp, for example, the minimum requirement being Android 8.0 and 4GBs of RAM.\nDon\u2019t go around testing every single device out there, as it would simply be\nimpossible, rather choose your target audience, and try to create the best app\nfor them. <\/p>\n\n\n\n

2. Free\/Open-Source<\/h3>\n\n\n\n

All the\nnecessary tools and SDKs you need to develop an Android app are free, the\nothers are fairly priced, so that won\u2019t be a very real problem. One thing to\nnote is, you will need Apple devices to create apps for the AppStore, and that\ncan be a lot of overhead cost for a startup. But with Android, you might have\nto test a lot more devices than that, if you want everything to be perfect.\nMaking a great app would be easier in Android while making a perfect, but a\ncostly, app would be easier in iOS. <\/p>\n\n\n\n

Also, the price to pay to get your app on the Play Store is 25$, compared to a 100$ for the AppStore, while it isn\u2019t a lot to consider, it could be for someone betting everything on their startup. Apart from these prices, Android app development cost<\/strong><\/a> varies on a lot more factors, but in our experience of 10 years, it would turn out to lower in a lot more cases when compared to iOS app development cost.<\/p>\n\n\n\n

3. APKs can be downloaded outside of Play Store<\/h3>\n\n\n\n

It\u2019s an\nexclusive feature you get with Android apps, as Google allows the installation\nof apps from third party sources. You could place multiple download links\naround the web, for your Android app, while you can\u2019t do the same for iOS. <\/p>\n\n\n\n

Also, this would mean better marketing platforms for an Android app, than for an iOS app. But in case you are planning for a paid app, this could act out of your favor, as someone could download it, and upload it for lesser money or for free, anywhere on the internet. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

4. Ease of finding Android app developers<\/h3>\n\n\n\n

Even though it depends more on the demographics, you will find more developers for Android than for iOS. In a country like India, you would simply find about double the Android developers, when compared to iOS. If you plan to hire Android programmer<\/a><\/strong> from an Asian country, you will find them in abundance, for comparably low prices, especially considering their experience and quality of work.<\/p>\n\n\n\n

If you plan\nto hire an Android development company, it would be almost the same case, low\nprices for all in one solution. If you are planning for a quick launch, we\nsuggest going with Android, as the numbers are more, and you can get components\ndeveloped from more Android developers at the very same time. <\/p>\n\n\n\n

5. Fewer design complications<\/h3>\n\n\n\n

iOS is a\nfairly risky business if you have no idea how an average iOS user thinks, as\nthey are much more focused on design elements than an average Android user.\nThis is simply because of the minimalistic design that Apple has always\nfollowed with iOS, the users are highly used to it, along with things like the\nApple environment. <\/p>\n\n\n\n

For\nexample, if you are planning for a productivity app, the users won\u2019t like it if\nthey can\u2019t pick up their work on their iPad or their Mac, and that\u2019s a tough\nthing to do as a startup. The same wouldn\u2019t be the case with Android, and\npeople would be already used to that. <\/p>\n\n\n\n

Android\nusers are much simpler and accepting, and the reach makes it a very feasible\nplatform when it comes to designing the app. The users are used to various\ndevices, their personal widgets, so you won\u2019t have any rules or design\ncomplications to abide by. You can do everything your way, and the user will\nprobably love it if you do it well. <\/p>\n\n\n\n

6. The wider and larger user base<\/h3>\n\n\n\n

As we have discussed above, a wider user base is one of the most prominent advantages you will have when you choose Android as the landing platform for your app. Android accounted for about 75% market dominance in the past 12 months, which directly means that 3\/4th of the world uses Android, compared to 1\/4th using iOS devices. Many young and old generation people prefer Android, be it the simplicity to use, or the fancy devices on offer.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

With a variety of users to target, Android should be your top choice if your product isn\u2019t especially focused on those with a higher pay scale or those who have more paying capacity. Even if that is the case, the wiser choice would be targeting both the platforms, since it only means more reach. The choices to make as a startup could be tough, especially when it comes to native mobile app development, choose the platform depending on all aspects and not one or the other. <\/p>\n\n\n\n

7. Early market entry<\/h3>\n\n\n\n

Deploying more developers to work on your app means you can get it developed much earlier than an iOS or cross-platform app, allowing you an early market entry. Also, it would be a wise choice to target just one platform, if your business depends on an idea that requires an early market entry. While technologies like React Native can reduce app development cost<\/a>, you would still have an edge over competitors splitting their focus into two platforms with Android app development and can plan to conquer one platform, with much more ease. <\/p>\n\n\n\n

8. Easier and faster App approval<\/h3>\n\n\n\n

For many\nniches and app types, Apple is known to be highly strict, and on rejecting the\napps that violate even the slightest of their policies. The case isn\u2019t very\nmuch safe with Android, and you always have the option to make users download\nyour app through your website, without ever publishing it on the Play Store.\nWith iOS, the only way would be to change the whole app, with Android you get\nslightly fewer complications and whole new possibilities of publishing the app\non your own website. <\/p>\n\n\n\n

The Other Options<\/h2>\n\n\n\n

Android\nwould be the best option for many businesses, but that by all means, that may\nnot necessarily be the case. Below you will find all the other options you\nhave, all having different benefits associated with them.<\/p>\n\n\n\n

We won\u2019t be\ncomparing simple mobile sites as they simply don\u2019t solve the purpose here,\nconsidering that you need an app in the first place. Rest of it, we will try to\ngive you a detailed comparison, so that you can make the best choice while\ngetting your app developed.<\/p>\n\n\n\n