Online dating is not new. Many people in the world prefer finding partners over these online dating apps, especially the millennials. They find it really interesting to meet new people on these dating apps and then go on dates. The market for these online apps like Tinder is booming, and now there are several dating apps like Bumble, Happn, OkCupid, etc., in the market. This increased demand has paved way for online dating app development, and this is a business idea for those planning to invest in such on-demand app development solution.
According to the data shared by businessofapps.com, in the year 2021, the global market share for online dating apps have increased to $3.33 billion from $3.08 billion, which was in 2020. Also, this global market is expected to escalate to $5.71 billion by the year 2025, which is nearly 65% from today. By looking at the benefits, businesses have started to show their interest knowing how to create dating app like tinder as investing in a good dating mobile app solution can be a wonderful opportunity. The market size for these apps is great. These apps are quite high revenue generating. Since dating apps like Bumble and Tinder attracts a lot of users, they are great for generating revenue. Also, these apps are a colossal hit among the Gen Z and Gen Y.
Out of all the dating apps available in the market, Tinder is the most popular with the maximum market capture all over the world, especially in North America and Europe. However, Bumble, POF, Match.com, and OkCupid are some of its biggest competitors. Here is a graph depicting some of the most popular online dating apps based on the number of users they have.
Now that you have decided, there are a few things you must know. Dating app development is difficult. There are nearly 8000 dating apps, and not all of them are a success. There is a lot that goes behind, even before the mobile app development process begins. Let us have a look at them.
Types of Dating Apps
Before getting to know about how to develop a dating app, it would be better to understand what type of apps already exist in the market. Every app is different, and it is always better to know who your competitors are. But even before finding the competitors, know your niche. There are multiple types of dating apps that are there, and you will not have to compete with all of them.
To make things clearer, here are a few types you can opt for.
1. Geographic Proximity Dating App
If you have an idea for your app that works on the principle of finding matches based on the geographical location or people who are closed by, your app falls under this category. By utilizing the navigation services, users can easily find the people nearby and can send interests. Happn, a popular dating app, works like this. It shows the profile of people who crossed paths and will suggest the nearby profiles to users. There is tremendous competition here as most popular apps like Happn, Tinder, OkCupid works in the same manner.
2. Concept-Based Dating Apps
There are many dating apps that are based on a specific concept. Though there are very few of them in the market, but the trend and demand for these apps is increasing. Targeting a specific niche will make your way easier, as you will know whom to target. Apps like these work on connecting people with common interests. There is an app called DateMyPet which allows people with a common interest for pets to meet and talk.
3. Algorithm-Based Dating Apps
This is another way how you could proceed with the mobile app development solution for your dating app. These algorithm-based apps find the best match for users after searching thousands of profiles stored in their database These algorithms are simply based on finding something common like common interest, may be location, number of likes, attractiveness score, etc. Users love using such types of dating apps as finding a perfect match here is still easier.
How Do Apps like Tinder Make Money?
“How to build an app like Tinder?” is the most important question as it determines the mobile app development cost including what you plan to integrate, and hence, having a proper monetization strategy will help you keep your app up and running in the long run. Once you are sure of the type of dating app you want to get developed, the next step is to understand how you will make money from such apps.
First, decide how you want to launch your app on the app store. You can either make your app free or paid to download. Asking money from the user while downloading the app has its own advantage and disadvantage. You may get enough money at the beginning itself, but there are high chances that users may not want to download the app at all as there are many free apps available. Another way of launching your app is making it free to download and then asking money for the premium features.
Also, if you have decided to launch your app for free, here are a few ways of how to make money from the free apps:
This is one of the most common ways of how free apps make money. You can advertise your other products or even promote relevant products of other companies and ask for money from them. Many apps also sell their white-space and show ads on other websites. There are various types of advertisements like video, display ads, etc. which you may go for.
2. Premium Features
As discussed above, you can make the app download free and allow users to access some basic features. But if they want to access premium features like in-app calling or chat, you can charge them.
3. In-app Purchases
Another popular strategy for making money is in-app purchases. Many gaming apps do so. Users have to pay for extra lives, or even extra coins there. Similarly, you can ask your dating app developers to integrate this feature where for extra swipes or even to chat they have to buy extra points. A popular app, Happn, makes money this way.
4. Selling Merchandise
You can simply integrate various eCommerce stores like the ones selling gifts, chocolates, flowers, etc., so that users can easily send gifts if they want. This is a great way for earning money.
Features To Include In A Dating App
The success of an app majorly depends on its feature, and hence, it is very important to integrate everything that a user may need while using your app. Talking about dating mobile app development, there are two panels that need to be created: one for the users and another one for the admin. Let us see the features that one must include in each panel:
You must hire mobile app developers who have sufficient knowledge of developing dating app solutions as they can help you to get the required feature to make the app successful and attract the large base of audiences. Get to know below about these features-
Easy Sign-Up or Register
No users like to fill the details to get registered within the app. hence, this feature helps them to sign-up the app via any other social media account. It makes the registration process easy and a lot simple. Form-filling process is also skipped as the app retrieve the data from the added other social media account.
Profile Management & Editing
Users have all the access and rights to their profile. They can add information on their account as they want, it will be visible to their connections. They can also add pictures as much as they want. It includes a lot of things such as list of friends, age, location, distance, interests, and a short bio.
Users can add their interests to the app profile so that they can find a partner with the same interest. Other users will approach you if they find your interests comfortable or suitable as per their preferences.
Social Media Integration
Despite the time of app registration, you can also add your other social media accounts on your profile so that it will be easy for your connections to find out you on other platforms as well.
Geolocation is one of the essential features that impacts the cost to make a dating app. Users can add their location to find out their nearby person that is available in less than a Kilometre area. You can also see the location of other users added into their profile.
Swipe The Match
Dating apps like Tinder comprises this feature, in which users can right swipe the person’s profile they like, or they find interesting. If they don’t like any person, they can swipe left their profile so that they will not show in your suggestions. It makes the dating process fascinating.
Respond to Requests
Like you swipe someone’s profile right, someone can also right swipe your profile. You will get notified about it, now accepting their request will depend on you completely. You can accept or reject their requests according to your interest.
It is one of the factors that affects dating app development cost. After getting matched with each-other, they can message to know each-other better. They can exchange information about the likes and dislikes, send emojis, stickers, & GIFs to make the chat exciting in a profound manner. They can also change the chat theme if they want.
If you are not a chat person, then this feature is for you. Users can have a call with the other person without sharing their numbers as it will be an in-app call. With the other person’s consent and the availability, you can have this online call without paying anything.
If anyone in your connection-list on the app is bothering you by doing anything unwanted such as sending messages whether you like it or not, inappropriate comments, etc. you have the option to block the user immediately.
This feature is about sending the alert or notify the users about any new connection or match on their profile, they got swipe right or message, someone has liked any of their pic on the newsfeed, etc.
Be attentive while integrating features into the admin panel of an online dating app. These features can be anything but keep them unique and innovative that can be helpful to manage the app properly-
Admin can add, edit, or delete any user on the app. Photos uploaded by the users can be also accessed by the admin and he/she can choose what kind of photos should be posted or what not? Admin can also view all the app users.
Admin has all the rights to manage the swipe action that includes adding, editing, or removing this action. It is a must-have feature to create an app like Tinder.
The entire revenue chart will be managed by the admin. He will also own the list of all the paid subscribers of the app. It is related to the procedure of managing the customers only who have app subscription.
Admin can view and edit the user reports. It involves a huge collection of information and operational data that help in improving the decision-making.
This feature includes the login, register, and log out process done by the users. Admin also does a verification process here to verify the new users so that they can prevent from any kind of fraudsters and spammers.
Here admin provides chat support to users in case they are having any issue or problem related to the app.
What kind of notifications and emails will be sent to the app users, is decided by the admin. He manages this entire process of providing updates to users.
Now that we have seen the features to include in the panels, here are a few advanced features that one must plan to include in your dating app for enhanced user experience.
GPS integration is one of the key features to include in your dating app. Apps like Bumble and Tinder works on the principle of finding the nearby matches and to implement this, GPS integration is a must-have.
To create a secure app is the biggest challenge. But to gain users’ attention and confidence, this feature is very important. If your app does not offer utmost security, users might not want to use it, resulting in the loss of both time and money. Although, it will increase the cost to build a dating app, but it is totally worth it.
Giving options for users to find profiles based on the various filters is a great option. This way they can easily eliminate the profiles they are not much interested in.
Chat only with a Match
This is a prominent feature to offer, as users can only chat or call their match. A person who is not a match they cannot start a discussion with them. There are many apps that allow only girls to start a conversation.
In-App Video Call
Once users get comfortable with their match, they can chat with them or even make a video call via the apps to have a better understanding of each other.
A common but an important feature to offer. This way it will notify users using the app with everything like nearby matches, crush, interest accepted or declined, and many more.
Using the right technology stack is important, as it will determine how your app will perform after the launch. If you are wondering how to make a dating app, this section will clear your doubts. Now based on your app requirements and the dating app development company you choose; the technology stack will differ. However, most dating site developers rely on the below appended technology stack to create scalable and robust applications for all types of platforms.
- Android app development: Kotlin, Java
- iOS app development: Swift, Objective-C
- Database: Cassandra and MongoDB
- Cloud Storage: AWS, Microsoft Azure
- Web Servers: Nginx
- Payment Integration: PayPal, eWallets, Stripe, Netbanking
- Video Call API: Twilio
- Backend Panel: MySQL, PHP
How Much Does It Cost to Develop a Dating App like Tinder?
How much does it cost to create an app like Bumble or Tinder is the main question that most entrepreneurs have? The app development cost is not as simple to calculate as not every app cost the same. There are various factors like:
- Type of App
- Size of an App
- App Development Platforms
- Location and
- Team Size
- Time of App Development
- Location of App Development
Therefore, based on the above factors, cost to develop a dating app like Tinder will be around $10,000 to $25,000 with basic features. On the other hand, if you want a custom dating app solution with multiple features and advanced technologies, then it would cost you higher in comparison to a simple app. It depends on your business requirements that what you prefer to include in the dating app, be it about features, technologies, platform, team members, or anything.
Online dating is quite popular among the crowd these days, especially after this pandemic. Most people are active on such dating apps either looking for a meaningful conversation or relationship. Investing in such on-demand app development solution that are in trend is a great way of earning money via mobile apps. But all you need to take care of is the type of app and the features that you plan to integrate.
Choosing the right dating app development company and dating site developers is vital for the success of your app. Though there are a few challenges, like security and trust, that this market has, but the demand for these apps is continually increasing. If you can overcome these challenges, you are on the right track of getting a revenue generating app developed.