Online dating is not new. Many people in the world prefer finding partners over these online dating apps, especially the millennials. They find it really interesting to meet new people on these dating apps and then go on dates. The market for these online apps like Tinder is booming, and now there are several dating apps like Bumble, Happn, OkCupid, etc., in the market. This increased demand has paved way for online dating app development, and this is a business idea for those planning to invest in such on-demand app development solution.

According to the data shared by, in the year 2021, the global market share for online dating apps have increased to $3.33 billion from $3.08 billion, which was in 2020. Also, this global market is expected to escalate to $5.71 billion by the year 2025, which is nearly 65% from today. Investing in a good dating mobile app solution can be a wonderful opportunity. The market size for these apps is great. These apps are quite high revenue generating. Since dating apps like Bumble and Tinder attracts a lot of users, they are great for generating revenue. Also, these apps are a colossal hit among the Gen Z and Gen Y.

Out of all the dating apps available in the market, Tinder is the most popular with the maximum market capture all over the world, especially in North America and Europe. However, Bumble, POF,, and OkCupid are some of its biggest competitors. Here is a graph depicting some of the most popular online dating apps based on the number of users they have.

Now that you have decided, there are a few things you must know. Dating app development is difficult. There are nearly 8000 dating apps, and not all of them are a success. There is a lot that goes behind, even before the mobile app development process begins. Let us have a look at them.

Types of Dating Apps

Before entering into this business, it is always better to know what type of apps already exist in the market. Every app is different, and it is always better to know who are your competitors. But even before finding the competitors, know your niche. There are multiple types of dating apps that are there, and you will not have to compete with all of them.

To make things clearer, here are a few types you can opt for.

Geographic Proximity Dating App

If you have an idea for your app that works on the principle of finding matches based on the geographical location or people who are closed by, your app falls under this category. By utilizing the navigation services, users can easily find the people nearby and can send interests. Happn, a popular dating app, works like this. It shows the profile of people who crossed paths and will suggest the nearby profiles to users. There is tremendous competition here as most popular apps like Happn, Tinder, OkCupid works in the same manner.

Concept-Based Dating Apps

There are many dating apps that are based on a specific concept. Though there are very few of them in the market, but the trend and demand for these apps is increasing. Targeting a specific niche will make your way easier, as you will know whom to target. Apps like these work on connecting people with common interests. There is an app called DateMyPet which allows people with a common interest for pets to meet and talk.

Algorithm-Based Dating Apps

This is another way how you could proceed with the mobile app development solution for your dating app. These algorithm-based apps find the best match for users after searching thousands of profiles stored in their database These algorithms are simply based on finding something common like common interest, may be location, number of likes, attractiveness score, etc. Users love using such types of dating apps as finding a perfect match here is still easier.

How Do Apps like Tinder Make Money?

Once you are sure of the type of dating app you want to get developed, the next step is to understand how will you make money from such apps. The mobile app development cost can go really high based on what you plan to integrate, and hence, having a proper monetization strategy will help you keep your app up and running in the long run.

First, decide how you want to launch your app on the app store. You can either make your app free or paid to download. Asking money from the user while downloading the app has its own advantage and disadvantage. You may get enough money at the beginning itself, but there are high chances that users may not want to download the app at all as there are many free apps available. Another way of launching your app is making it free to download and then asking money for the premium features.

Also, if you have decided to launch your app for free, here are a few ways of how to make money from the free apps:


This is one of the most common ways of how free apps make money. You can advertise your other products or even promote relevant products of other companies and ask for money from them. Many apps also sell their white-space and show ads on other websites. There are various types of advertisements like video, display ads, etc. which you may go for.

Premium Features

As discussed above, you can make the app download free and allow users to access some basic features. But if they want to access premium features like in-app calling or chat, you can charge them.

In-app Purchases

Another popular strategy for making money is in-app purchases. Many gaming apps do so. Users have to pay for extra lives, or even extra coins there. Similarly, you can ask your dating app developers to integrate this feature where for extra swipes or even to chat they have to buy extra points. A popular app, Happn, makes money this way.

Selling Merchandise

You can simply integrate various eCommerce stores like the ones selling gifts, chocolates, flowers, etc., so that users can easily send gifts if they want. This is a great way for earning money.

Features to Include in your Dating app like Tinder

The success of an app majorly depends on its feature, and hence, it is very important to integrate everything that a user may need while using your app. Talking about dating mobile app development, there are two panels that need to be created: one for the users and another one for the admin. Let us see the features that one must include in each panel:

User Panel Features

  • Simple Registration
  • Select Profiles
  • Profile Creation and Management
  • See Profile Photos
  • In-app Messages
  • In-app Call
  • Meet Requests
  • Respond to Interests
  • Block Users
  • In-app Alerts

Admin Features

  • Managing Profiles
  • Managing Users
  • Managing Payments
  • Managing Subscriptions
  • Push Notifications
  • Content Management
  • Partnership Program
  • Revenue Tracking
  • App Management

Advanced Features

Now that we have seen the features to include in the panels, here are a few advanced features that one must plan to include in your dating app for enhanced user experience.

GPS Integration

GPS integration is one of the key features to include in your dating app. Apps like Bumble and Tinder works on the principle of finding the nearby matches and to implement this, GPS integration is a must-have.


Creating a secure app is the biggest challenge. But to gain users’ attention and confidence, this feature is very important. If your app does not offer utmost security, users might not want to use it, resulting in the loss of both time and money.

Advanced Filters

Giving options for users to find profiles based on the various filters is a great option. This way they can easily eliminate the profiles they are not much interested in.

Chat only with a Match

This is a prominent feature to offer, as users can only chat or call their match. A person who is not a match they cannot start a discussion with them. There are many apps that allow only girls to start a conversation.

In-App Video Call

Once users get comfortable with their match, they can chat with them or even make a video call via the apps to have a better understanding of each other.

Push Notifications

A common but an important feature to offer. This way it will notify users using the app with everything like nearby matches, crush, interest accepted or declined, and many more.

Technology Stack

Using the right technology stack is important, as it will determine how your app will perform after the launch. If you are wondering how to make a dating app, this section will clear your doubts. Now based on your app requirements and the dating app development company you choose; the technology stack will differ. However, most dating site developers rely on the below appended technology stack to create scalable and robust applications for all types of platforms.

  • Android app development: Kotlin, Java
  • iOS app development: Swift, Objective-C
  • Database: Cassandra and MongoDB
  • Cloud Storage: AWS, Microsoft Azure
  • Web Servers: Nginx
  • Payment Integration: PayPal, eWallets, Stripe, Netbanking
  • Video Call API: Twilio
  • Backend Panel: MySQL, PHP

How much does it Cost to Develop a Dating App like Tinder?

How much does it cost to create an app like Bumble or Tinder is the main question that most entrepreneurs have? The app development cost is not as simple to calculate as not every app cost the same. There are various factors like:

  • Type of App
  • Size of an App
  • Features
  • App Development Platforms
  • Location and
  • Team Size
  • Time of App Development
  • Location of App Development

Therefore, based on the above factors, cost to develop an app like Tinder would be around $10,000 to $25,000 with basic features. On the other hand, if you want a custom dating app solution with multiple features and advanced technologies, then it would cost you higher in comparison to a simple app. It depends on your business requirements that what you prefer to include in the dating app, be it about features, technologies, platform, team members, or anything.

Wrapping Up

Online dating is quite popular among the crowd these days, especially after this pandemic. Most people are active on such dating apps either looking for a meaningful conversation or relationship. Investing in such on-demand app development solution that are in trend is a great way of earning money via mobile apps. But all you need to take care of is the type of app and the features that you plan to integrate.

Choosing the right dating app development company and dating site developers is vital for the success of your app. Though there are a few challenges, like security and trust, that this market has, but the demand for these apps is continually increasing. If you can overcome these challenges, you are on the right track of getting a revenue generating app developed.

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