Introduction
Websites are an integral part of any business, and especially for start-ups. It is one of the very first things, which clicks into our minds while planning to launch a new business. In this digital world, having an online presence optimized by a digital marketing company is very important, and websites help you in that. It not only helps in attracting customers but also, helps in taking your business into the global market.
There has been tremendous growth in the number of websites that are available on the internet. If we go by Statista, there are more than 1.72 billion of websites available for the users. Every entrepreneur wants to have a fully-functional and engaging website, for their businesses, and for this, they seek professional web development services, from a top-rated web development company. They are not only in need of a fully-functional website but also, the website, which is attractive, appealing and can engage users with this content. A website should be easy to use and navigate and users should feel at ease while using their websites.
Components of a Good Website
For the success of your website, there are a lot of things which you must keep in mind. A website must always be in sync with your business goals. Some websites that you see online are informative and some are eye-catching. Choosing the type of website depends entirely on the type of services that an entrepreneur is offering. However, everyone wants to have a unique and creative website that stands out from the other.
If we talk about website development, it is majorly divided into two parts: the front-end development and back-end development. Both are equally important but serve different purposes. Most people are not aware of the difference between front-end and back-end development, which is very important from the perspective of website development.
Front-end development is responsible for everything that a user sees on your website. Front-end development refers to everything that happens on the client-side. Graphic designers and UI/UX designers are the ones responsible for creating your website beautiful, attractive, and creative. Every business wants its website to outshine and for this, they always tend to hire the best web design services from the available web design companies in the market by choosing the best one.
Back-end development is everything that happens behind the website, i.e. the server-side. Back-end developers are responsible for how your website functions. They work with writing the code for your website and ensure that everything is correct, in terms of functionality.
Also, if you do not wish to hire two separate developers for front-end and back-end development, then we would suggest you go for a full stack web developer. A full-stack developer is the one who has expertise in both front-end and back-end development.
Here is a list of a few components which an attractive and engaging website should have:
- Usability
- Clarity
- User-friendly
- Easy Navigation
- Engaging Interface
- SEO-Friendly
Let us see these components in detail:
1. Usability
Your website must be simple and easy to use. Users should be able to find whatever they are looking for very easily. A website must be responsive and should have a well-designed wire-frame. For example, if it is an e-commerce website, users should be able to find the shopping cart, payment options, etc very easily.
2. Clarity
A website must depict your business’s purpose. A good website development company designs and develops your website, keeping your business goals in mind. Users should be able to see the purpose of the website just by looking at it. Your website should be clear and minimalistic.
3. User-friendly
A website must be user-friendly. Users should be able to browse through your website with ease. You must keep your users and target audience in mind. For this, you must hire web design services from a top-rated website development company, as they are the ones who can create a simple and user-friendly design for your website. Also, choosing the right technology stack for your website is very important.
4. Easy Navigation
Site navigation is an important factor in engaging your users and more than engaging, retaining them on your website. You must ask your developers and designers to use simple and easy navigation. An intuitive design and easy navigation will make your users happy, and they will come back to your website again and again.
5. Engaging Interface
People often confuse engagement with creativity. Always go for a simple and eye-catching design. Don’t try to mix too many elements, as it might leave your users unhappy. You must focus on offering a very simple, easy to use yet engaging interface to your users.
The design of your website must be attractive and compelling enough to attract users. You can seek professional web designing services and they have UI/UX designers who are experienced in making your website compelling.
6. SEO-Friendly
This is one of the top-most things which you must look out on your website. The main reason for creating a website is marking an online presence, and if your website is not visible on any online platform, then it will be of no use. Your website must have visitors and for this SEO is important.
SEO refers to Search Engine Optimization, i.e. optimizing your website in accordance with the search engines. Your website should have good content and also, you must be able to update and manage the content easily. You must try to integrate keywords, user-friendly URLs, analytics to track your progress, creating relevant ads, and much more. Tracking helps to target and get potential customers and see their demographic locations. This helps in making marketing strategies for better conversion and ROI.
These were the few components of a good website, but every business has different requirements and thus the components change as per those requirements.
Now that we have read a lot about website development and the components of a good website, let us come to our actual topic of discussion, which is, “Why websites are an integral part of a star-up”. So, let us answer your question in this way:
Benefits of having a website for your Start-up
A website brings a lot of new opportunities for a new business. It not only helps attract more and more users but also increases your reach. Not just from the perspective of the users, a website has a lot to offer to a start-up. It is one of the best ways to mark your online presence and increase your brand’s visibility.
So now, let us see some of the top benefits which a website offers or, in simpler words, reasons to have a website for your start-up, and not even for start-ups but also for those businesses, which are looking to expand.
- Credibility
- 24*7 Availability
- Online Presence
- Cost-efficient
- Branding
Let’s read about these reasons in detail to have a better understanding:
1. Credibility
A dedicated website can provide the required amount of visibility to the business. Increased visibility adds to business reputation and credibility. With Google leading most of our life decisions, potential customers prefer doing some research before deciding to make a purchase.
Websites are the first thing, which users look to know about any business. When a user visits a website, they form a certain impression about the business. Whatever they see on your website they form a certain perception about your business. It is rightly said that anything that is presented well, grabs a lot of attention from the users. Also, users trust your business after browsing through the website.
2. 24*7 Availability
Websites are a great way to be available for your users round the clock. A physical store has a lot many restrictions, but a website does not. With websites, you can expand your business operations globally, and also, be available for your customers at any time.
By integrating the latest technologies in your website, like Artificial Intelligence or chatbot solutions, you can answer your customer’s queries, even when your business is in non-operational hours. This also inflates the customer reach, as you can target more and more users, without worrying about the business hours or the demographic location of your business.
3. Online Presence
In this era of digitalization, having an online presence is very important, and websites are a great way to mark your online presence and target customers, which are beyond the reach of your physical store. Also, for people who keep on re-locating, websites are flexible to be operated from any location.
4. Cost-efficient
There is a lot of competition in the business world, and without proper marketing and promotion, no business can survive. Websites are one of the best marketing tools available, and also, they are very cost-efficient. By creating your website and following proper digital marketing strategies, you can create your online presence and attract a lot of users, that too without spending much.
5. Branding
An engaging and attractive website can not only attract potential customers but can also, help build your brand identity and reputation. You can hire web developers to get your website developed attuned to your business theme and goals.
Conclusion
Websites are an inevitable part of any business. They not only help attract users but also, let you present your business in an aesthetic way. You can represent your products and services the way you want to. Also, websites are a great way to break the boundaries and limitations of geographical location and time, which a physical store is restricted to.
Websites are also, one of the most cost-effective ways to promote and market your business. You can also integrate your social media accounts like Facebook, to increase the reach of your target audience. Following the best SEO practices and digital marketing strategies, a website can do wonders for your business and can accelerate growth.
