Portability and adaptability are the two key elements one needs to focus on when it comes to planning the digital transformation of their business. We are all aware of how desktops and laptops can be heavy and hard to work upon, especially considering the ease of getting small tasks done through mobiles. Portability and customer satisfaction are what the world is moving towards, one should highly consider them when strategizing their business’s digital transformation.
But it doesn’t mean mobiles can do it all, or business’s digital transformation could be in any way, all be done through mobile apps and their capabilities. Enterprise apps, for example, are more viable to be used on desktops and laptops, so that the organization can always expect full efficiency from their employees. Mobile apps and companion enterprise mobility apps, on the other hand, can efficiently be the boost, that’s required in advancing overall digital transformation success, across all business dimensions.
What is digital transformation?
There is no concrete definition of digital transformation, it is more of a generalized term, about how businesses can switch from analog and print methodologies to digital and electronic methodologies.
Digital transformation has a different meaning and requirement for every business, which further varies upon particular niches and industries. Making it difficult to make a go-to list for what businesses can do, for advancing their digital transformation strategy. But one thing remains common in all this chaos, the maximum end-user satisfaction, be it customers, clients, or employees, has always been associated with mobile apps.
4 key areas where digital transformation holds utmost importance
- Technological integration
- Improving customer experience
- Improving operations
- Changing organization structure
Let’s discuss them in brief below
1. Technological integration
Digitally transforming your business will open various gates for integrating cutting edge emerging technologies to your business operations, and to the products you offer. Integrating technologies like Blockchain, IoT, AI, Data Science, and more, is but a necessity in today’s ever-advancing world. Mobile apps are the first step to digitally transforming your business and to build a platform where these technologies can be integrated, to advance your business to new heights and possibilities.
2. Improving customer experience
Digitization has had one common meaning, amongst all its surrounding definitions, and it is that it should serve the purpose of improving customer experience. Every technology or device that exists right now was either made to improve the work experience or life experience of users, be it any point in life or industry. Be it, employees, or customers, every business should aim their digital transformation strategy on the fact that it’s user experience and business tasks, that they are looking to improve.
3. Improving operations
Operation is everything you do in your business and making them digital is one of the toughest steps into digital transformation. Every step or operation, whether small or big, needs to weighed according to priority, to ensure that the transition to digital is smooth. Operations and logistics are what the businesses run at, as they are the pillars of a business. Which takes us to both how necessary it is to digitize them, and how it is necessary to make people adopt and adapt it.
4. Changing organization structure
One of the most important parts of a digital transformation is how you need to change the core organization structure and take it to the next level. Things that aren’t possible manually or by humans, are now possible with various technologies, which can give you complete control over every minor detail. Technologies like data science and AI can make the adaptation simpler of employees of every level, through which they can both manage the business, and serve customers, much better than before.
That was all about the need and importance of digital transformation in 4 major areas of a business.
So where do mobile apps fit in, in advancing digital transformation for businesses?
For more than a decade now, mobile apps have proven to be highly competitive to what desktop and web apps have on offer. Mobile apps can do almost everything with the same viability while staying truly portable and providing high ease of use. In fact, the USP of mobile apps is how they can be run on a device that fits in the palm of one’s hand while getting the work done in the smoothest way possible.
Here are the top ways in which mobile apps can help advance digital transformation for businesses.
- Better reach
- Enhanced customer experience
- Enterprise mobility
- Easier engagement
- Easier workforce management
Let’s discuss how each of them makes prioritizing mobile apps for digital transformation a great idea.
1. Better reach
According to Statista, about 116 billion apps were downloaded from the App Store and Play Store in 2019, and the number is expected to grow to 141 billion in 2020. Only mobile apps can provide that kind of reach for businesses, and help on their journey to the top.
The reach of mobile apps also makes them highly suited to digital transformation, as, through them, businesses can gain a much higher RoI, in a shorter period.
2. Enhanced customer experience
Customer experience and mobile apps go hand in hand, they were in fact made for portability and improved customer satisfaction. Incorporating mobile apps in your digital transformation strategy is a must, to enhance customer experiences through benefits provided by mobile apps. Mobile app development trends are changing for good, and their primary focus like always has been improving user’s experience, along with ensuring smoothing of business processes.
3. Enterprise mobility
A huge chunk of digital transformation revolves around enterprise mobility, and to enable then, focusing strategy of digital transformation on enterprise mobile apps is a must. Business operations and technology integration are also a part of enterprise mobility solutions, and the strategy for simplifying them lies within mobile apps. With how much importance enterprise mobility holds, we suggest you ensure prioritizing on making it an essential part of your digital transformation strategy.
4. Easier engagement
Digital transformation isn’t all about implementing fancy technologies into your business and its operation, it is actually more about users using those technologies and replacing their generic ways with digital ones. With simply looking around, we can easily see that mobile apps have been the most essential technology we adapted to in recent times. Mobile apps aren’t just essential for daily entertainment, businesses need to adapt them into operations, it can directly affect productivity and business growth.
Portability is all about empowering employees and customers, to work on their terms and convenience. Keeping portability as a part of your business transformation strategy wouldn’t only help in the short term but will essentially improve your business on many levels in the long run. Companion apps have been in hugely popular demand amongst mobile app development companies and have proven to be exceptionally well in improving business, according to some of our clients.
6. Easier workforce management
A lot about making business ordeals easier for employees and users, let us talk about the management too. A mobile app for managing the workforce isn’t just practical, it also saves a good amount of time, which would rather be wasted if done generically. An experienced mobile app development company can create a workforce management app to aid all management operations, irrespective of the organization’s size. Consider management along with all the points for a completely digital business transformation.
RoI of digitally transforming your business
The return on investment is a big factor when it comes to planning the digital transformation strategy of a business, and it must be weighed in before making any decisions regarding it. We believe mobile apps are a necessity in today’s age, and no matter how much the business has already grown, if it doesn’t have a mobile app or presence over the internet, it has much more room to grow.
If you are a Startup
In most cases, the cost of digital transformation will be solely limited to building a mobile app and subscribing to enterprise management software. The RoI of digital transformation could be magnificent for startups, as they can focus lesser on their operations and management and can channel most of their resources in improving customer experience.
It is a must for every new business to build lifetime customers, and with the UI/UX improvement mobile apps and digital transformation could bring, the cost to acquire new customers would be much lesser than their lifetime value. So, in most cases, a very high RoI can be expected, for startups investing in mobile apps on their road to digital transformation.
If you are a medium-sized business
The digital business transformation strategy is most complicated for this scenario, as you will need the best of everything to keep employees and customers happy. Mobile apps can aid this scale of business the most and are essential to be added for its digital transformation strategy. Planning is vital, and we suggest contacting a best mobile app development company with your plans, they will suggest if the plan would be feasible in your budget.
The RoI of digitization of business of medium scales will be large, but what’s more important is the value-added to the business. Both the customer and employees in such an organization can usually go both ways, digital transformation will both keep them happy, and can give you the edge over other businesses competing with you. Plan according to everything in mind, but per our experience, focus more on customers’ needs.
If you are a large enterprise
The effort for digital transformation strategy formation and implementation would both be very high, and in some cases not so effective when you look within a short time frame. But with the number of users, whether employees or customers, going over thousands, it is only time until you need to implement a fitting digital transformation to your business.
Every advantage of fitting mobile apps in your digital transformation strategy would still remain, but the cost to implement it should be briefly discussed before even starting to plan it. You can use our guide to get a tentative mobile app development cost.
In many ways, people are acclimatized to getting everything in the palm of their hands due to smartphones. At one point, digital transformation is necessary for the business, and at the other, it is a necessity for the users too. The infrastructure of your business will need fundamental changes to achieve true digital transformation, and mobile apps will always be integral to it.
We suggest you plan your own digital transformation strategy, and then seek the help of web and app development companies to know what implementations are feasible and possible. This way would not only yield the most cost-effective transformation but would also reduce the unnecessary clutter of unwanted software.