Once a company has established itself well within a chosen field of work, it is possible that they might start looking for their own Customer Relationship Management or CRM system. This is a good idea because an established company is well aware of the needs of their clients. This gives the company an advantage in building their own Customer Relationship Management system. Ruby on Rails development companies high in demand for CRM development because of its speed, agility, and ease of development.

As a company grows, so does its clientele. Therefore, a company is often more suited to know its clients than a third-party CRM would be. This is why having their own Customer Relationship Management system would bring in more profit from them. ROR development companies are more hired for custom CRM development and for enjoying the flexibility of RoR.

What Is Ruby On Rails?

Ruby on Rails (RoR) or Rails, as it is sometimes called, is a developmental framework for web applications. It is licensed by MIT and is used by companies to create server-side web apps. An RoR development company can utilize features like Convention Over Configuration (COC), active record pattern, and Don’t Repeat Yourself (DRY) to deliver quality web apps to their clients.

Why Choose Ruby On Rails?

Once a company decides to go for a custom-made CRM system, it is necessary to choose the best possible alternatives available to make that happen. The company now has to choose the development framework and the programming language that would be best suited for its needs and certain other factors must be considered. On the majority of the development ground, it is found that choosing a ruby on rails development company is one of the best ways to go. Given below are some reasons why this is the case:

1. It Is Easy To Find Good RoR Development Services

There are two reasons why it is never too hard to find good developers to create a company website using Ruby on Rails. First, Ruby on Rails is a mature platform that is easy to use and has very similar techniques and implementation processes, regardless of who is developing it. This means that it is easier for a team of developers to work together with RoR.

Secondly, the RoR software uses a programming language that works with the easy to understand syntax.

2. The RoR Software Is Very Flexible

Ruby on Rails is quite accommodating for a lot of ideas that a company may have regarding their sales drives. This makes it easier for a company to implement its unique ideas while hiring Ruby on Rail developers while keeping the features intact.

3. It Allows The Use Of Infographic

A company that wishes to impress its clients with the statistics of their sales, productivity, and other data will find that they can hire Ruby on Rails developer for building the fantastic platform. This is because RoR is supportive of various kinds of graphs and charts and allows interaction with clients through them.

4. RoR Is Very Versatile In Nature

RoR is very versatile due to its programming language. Since Ruby on Rails has unified project architecture, it is possible for an RoR developer to make tweaks or changes at various steps of development. It is possible to do this without compromising the quality of the code.

5. Inbuilt Tools And Extraordinary Libraries

RoR has a lot of preset tools that are available for the use of ruby on rails developer. These tools and libraries allow developers to access a number of features that will let them build custom features into a web app or website without putting in much effort.

6. It Gives Unlimited Power To Its Developers

Ruby on Rails is known for its professionally-backed system of the framework. This means that when a company decides to hire Ruby developers, it gives them an edge over those who do not, by being able to stay relevant on the technological front. This is the most powerful reason why the majority of the companies are shifting their operations on RoR.

7. Easy Customization Of Systems

Any changes that need to be made to a system with Ruby on Rails can be made without much hassle. A company can hire Ruby developers to create their websites in such a way that maintaining it and editing according to the company’s needs will become easy.

8. RoR Provides Some Room For Experimentation

The features of Ruby on Rails allow a company toexperiment with the properties of a website according to the needs of a company. It is necessary for a company to first check what features would be suitable for the needs of their clients. Then, with the Ruby on Rails software, these features can be tried out before releasing it to the public. Doing so can make it easier for the company to know what features will work and what features will not.

9. It Allows The Easy Use Of Complex Data

The Ruby on Rails software allows you to handle complex data like spreadsheets, graphs, and so on very easily.  Working with Ruby on Rails, the processing of complex data becomes easy and the CRM can leverage this power for the advantage of the clients. This is done through a platform on RoR that is known as Active Record.

Read Also: Top Reasons to Choose ROR for Web Development

10. It Has A Great Community To Back It Up

Ruby on Rails has a large community that backs it up, pretty much all over the globe. It is a well-known developmental tool that is used by a number of developers everywhere. This allows it to have a community that a company can use when they hire a Ruby on Rails programmer to develop their website. This means that any problems or doubts can be quickly cleared with help from the community.

11. It Appeals To The Next Generation As Well

Ruby on Rails is often the choice for programming that is taught to programming students in various coding classes. This means that, by choosing to use Ruby on Rails to create its website, a company is more likely to find web development solutions that are beneficial for them even in the future, in case of issues. Further, using RoR will ensure that the company remains technologically relevant for a long time.

12. It Helps To Increase Productivity Through Test Automation

Ruby on Rails solutions allows for the use of test automation on its platform. This means that it is easier to deliver better products to a company’s clients without too many website errors. This will further help the company to secure the needs of the clients in the present and for the future. Moreover, when mistakes are reduced this way, productivity is bound to increase by leaps and bounds as well.

Few Limitations of Ruby On Rails

There is no software that does not have its share of faults. RoR too has some issues, which are as follows:

1. It Is Slow

The RoR software is sometimes found to be slow in its functioning. This is true when compared to other similar software like NodeJS and GoLang.

2. Not Always Supported

It might not always be supported by all kinds of software hosts, which means that the choice of using RoR should be made with the host in mind as well.

3. Active Record

This platform is used heavily in RoR and has the problem of coupling the domain with its  persistence mechanism. This may cause some architectural difficulties.

Read Also: Tips to Hire a RoR Developer

4. Multi-Threading

While RoR supports the use of multiple threads, some of the IO libraries may not. This means that there is a chance that a queue might build up behind the ActiveRecord.

5. Documentation issues

Finding documentation for libraries can be hard on RoR. This means that some unused gems may not have enough documentation.


There is no doubt that there are multiple benefits to a company deciding to hire a Ruby on Rails programmer to develop CRM. It can be agreed upon that, despite the few faults of the system, the pros of RoR outweigh the cons by a huge magnitude. With this being the case, there is no doubt that using RoR to develop a custom CRM system will help a company to pave the way for a better future for its clients and itself by staying relevant with the most advanced and futuristic language.

Therefore, as long as a company is aware of its specific needs and requirements, there is no need for it to hesitate to use Ruby on Rails for its complex CRM and even for simple web apps.

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